Mounjaro Interactive Race
A synchronized quiz and racing experience where participants competed from their mobile devices while their progress was transformed into an animated race displayed live on a large event screen.
THE IDEA
Transform a question-based activity into a shared competitive experience where knowledge, response speed, and live visualization came together in a single event activation.
CHALLENGE
Synchronize multiple participants answering questions from their mobile devices with a web-based scoring system and a large-format animated race, while keeping scores, rankings, and visual feedback consistent throughout the experience.
TECHNICAL APPROACH
Developed a connected experience in which participants answered a sequence of questions through a mobile interface. Each response was evaluated based on accuracy and response time, generating a score that determined the participant's progress. The results were synchronized with a Unity-powered visualization that transformed the accumulated scores into an animated mountain race displayed on the main event screen.
OUTCOME
Delivered an engaging multi-device activation that turned individual quiz results into a collective visual competition. Participants could follow their position throughout the race, while the experience concluded with a synchronized Top 20 leaderboard highlighting the highest-scoring players.